B2B companies need digital marketing strategies tailored to their unique challenges. In this course, you will learn the fundamentals to start generating online sales opportunities for a B2B business. Discover how to create a successful website and utilize social media and search engines to effectively reach your online customers. After completing this course, you’ll be able to create a pragmatic digital marketing strategy that works for your business.

Objectives

Get the right information on your website.

Select the best social media channels for your business.

Determine if social media advertising is the right fit for you.

Show up in search results.

Reach your customers where they are online.