This course shares the steps to becoming a successful entrepreneur. It begins with tools to assess a potential business opportunity, outlines challenges you might face, and offers a formula for starting small and creating your company. It covers how to raise funds and the importance of having the right tools. It also identifies key individuals in the entrepreneurial process and their roles in your success. Finally, the course explains how to find supporters and scale your new business.

Objectives

Identify the challenges of starting a new business as an entrepreneur.

Distinguish between different methods of financing a startup business as an entrepreneur.

Describe desired traits for a cofounder or partner for a startup business.

Explain the benefits of engaging with early adopters.

Explore ways to raise awareness of your personal brand.

Differentiate between the types of advisers available to an entrepreneur.